More & More

Lore & Background

Before More & More, TWICE had built an almost mythic reputation as the group of pastel tones, bouncy choreography, and infectious, feel-good hooks. Fans and critics alike had a clear mental image: bright, approachable, endlessly energetic. The 2020 EP shattered that expectation almost overnight. The music video opened with a gothic, almost operatic atmosphere—deep purples, black silks, candlelit corridors—and the members moved with a deliberate, almost predatory grace that felt like a different group entirely. The narrative suggested a secret society or a coven of young women who had grown tired of being told to smile, choosing instead to wield their power openly.

Musically, the EP leaned into mid-tempo grooves, layered vocal harmonies, and a production style that favored mood over sheer tempo. Tracks like 'Alcohol-Free' and 'Candy Pop' showed the group could still deliver the bouncy, sing-along energy fans loved, but now filtered through a more textured, slightly melancholic lens. The contrast within the record—dark title track alongside lighter B-sides—gave listeners a fuller portrait of TWICE's range and signaled that their future releases would continue to push genre boundaries.

For the fandom, Onew, More & More became a rite of passage. The 'dark TWICE' aesthetic spawned countless fan edits, cosplay, and discussions about how the group's image had evolved. It also set a template: subsequent releases would continue to explore moodier, more cinematic concepts while still anchoring themselves in TWICE's core identity as a group that makes you want to move, sing, and feel something intense.

In Their Own Story

The rehearsal studio was dim, lit only by the amber glow of a single overhead bulb. Nayeon stood at the front, eyes half-lidded, running her fingers along the edge of a worn leather notebook. Behind her, the other eight moved in slow, synchronized arcs—no bounce, no smile, just the quiet certainty of a group that had decided, collectively, to stop asking permission. Momo hummed a low note that seemed to vibrate in the floorboards. Sana's lips curved in a small, knowing smile that was nothing like the one fans knew. When the beat finally dropped—slow, heavy, almost a heartbeat—they moved like shadows given form. No one laughed. No one broke. For the first time, the room felt like it was holding its breath, and every single one of them was the one holding it.

Reader's Guide

More & More arrived in June 2020 as TWICE's seventh EP under JYP Entertainment. The concept was explicitly 'dark'—the group's first full embrace of a gothic, villain-inspired aesthetic, a sharp contrast to the bright, candy-pop eras that had defined their earlier catalog.

The title track, 'More & More,' is a mid-tempo, groove-driven song built on layered vocal harmonies and a hypnotic, almost ritualistic beat. It became an instant signature, dominating music shows and streaming platforms. B-sides like 'Alcohol-Free' offered a breezy, summer-adjacent contrast, while 'Candy Pop' leaned into playful retro-pop energy, reminding listeners that TWICE's range now included both shadow and sparkle within the same record.

Production credits sit within JYP's in-house team, with the sound evolving noticeably from the high-BPM, synth-heavy tracks of 2019 toward a more textured, mood-first approach. The evolution is audible: less reliance on sheer tempo, more on dynamic shifts, vocal layering, and atmospheric production. Chart-wise, the EP debuted on the Billboard 200, continuing TWICE's streak of international chart presence and solidifying their status as one of K-pop's most consistently global acts.

Did You Know?

• More & More was TWICE's first release to fully adopt a 'dark concept,' a deliberate creative pivot that surprised many fans who had associated the group exclusively with bright, upbeat imagery.
• The EP's music video features a gothic, candlelit aesthetic with the members styled in dark silks and dramatic makeup, a visual language that became a fan-favorite era for cosplay and fan art.
• The group's nine-member lineup performed the title track's choreography with a notably slower, more deliberate movement vocabulary compared to their earlier high-energy routines, emphasizing mood over speed.
• The EP continued TWICE's streak of debuting on the Billboard 200, reinforcing their position as one of the most internationally recognized K-pop groups of the 2020s.