Cheer Up & Shy Shy Shy

Lore & Background

The 'Cheer Up' era arrived as Twice's follow-up to their debut success, 'Like Ooh-Ahh'. The song's cheerful, brass-infused pop sound and its message of encouragement ('cheer up, baby') resonated widely, but it was the 'Shy Shy Shy' line—delivered by member Tzuyu in the chorus—that became a viral sensation. The phrase, accompanied by a simple hand gesture, was repeated by fans and celebrities alike, cementing its place in K-pop history. The music video featured each member in distinct, colorful personas, from cheerleaders to princesses, showcasing Twice's versatility and charm.

In Their Own Story

In a bustling Seoul practice room, nine young women run through the 'Shy Shy Shy' choreography for the hundredth time. Sweat glistens as they perfect the finger-pointing move, their laughter echoing between takes. Later, on a music show stage, the crowd roars as Tzuyu delivers the line—a moment that will be replayed millions of times. Backstage, the members hug, knowing they've created something special. The 'Shy Shy Shy' chant follows them offstage, a testament to their growing connection with ONCE.

Reader's Guide

The 'Cheer Up' arc begins with the song's release, introducing a brighter, more upbeat sound compared to Twice's debut. The music video's narrative—each member playing a different character—highlights their individual charms and group chemistry. The 'Shy Shy Shy' hook quickly becomes a cultural phenomenon, driving the song to multiple music show wins and chart success. This era marks Twice's first major breakthrough, establishing their 'cute and energetic' concept that would define their early years. Turning points include the song's viral spread, the iconic point choreography, and the fandom's explosive growth. Later, the era is referenced in subsequent comebacks and fan events, showing its lasting impact. <spoiler>In later seasons, members recall 'Shy Shy Shy' as a turning point in their confidence and career, with Tzuyu's delivery often cited as a career-defining moment.</spoiler>

Did You Know?

• The 'Shy Shy Shy' line was originally written as a simple ad-lib but became the song's most memorable hook.
• The music video for 'Cheer Up' features each member in a different film genre-inspired outfit, from horror to romance.
• The phrase 'Shy Shy Shy' was so popular that it was used in variety shows and even by other K-pop idols as a greeting.
• The 'Cheer Up' era marked Twice's first win on a music show, starting a streak of over 100 total wins.