Knock Knock & The First Win

Lore & Background

In the Twice universe, the 'Knock Knock' era represents a turning point where the group's signature blend of bright, catchy pop and synchronized choreography first captured widespread attention. The song's playful, whimsical concept—centered on knocking on doors and unexpected encounters—became a metaphor for the group's own entry into the hearts of fans. The music video and performances emphasized a sense of youthful energy and camaraderie, drawing from the members' real-life bonds formed during their survival show 'Sixteen'.

In Their Own Story

The dorm was thick with tension, the only sound the low hum of the TV. Nine pairs of eyes locked onto the screen as the announcer’s voice cut through the silence. For a heartbeat, the world stood still—then the room detonated. Tears streamed down faces, arms wrapped around trembling shoulders, and laughter tangled with sobs as 'Knock Knock' swelled in the background, its playful melody suddenly transformed into a victory anthem. That first win wasn’t just a trophy; it was a promise kept—to themselves, to each other, and to the fans who had knocked alongside them.

Reader's Guide

This arc kicks off with the release of 'Knock Knock' as the title track of Twice’s first special album, following their debut with 'Like Ooh-Ahh'. The narrative traces their promotional whirlwind, spotlighting their evolution in live stages and fan engagements. The emotional peak arrives with their first music show win on M Countdown—a moment that validated every late-night practice and tearful setback, and set the stage for everything to come. Key turning points include the song’s chart climb, the raw, tearful fan reactions, and the members’ own reflections on how far they’d come. This arc connects to later stories by forging the resilience and unbreakable bond with their fandom that becomes a defining thread in every era that follows. (Spoiler: This win hints at the dominance to come, but early viewers should savor this first taste of triumph without knowing just how many doors it would open.)

Did You Know?

• The 'Knock Knock' music video unfolds like a whimsical fairy tale, with doors that swing open to reveal different fantastical worlds—each one a symbol of the group’s versatility and endless possibilities.
• The choreography for 'Knock Knock' features a signature 'knocking' motion that became an instant fan-favorite point dance, mimicked by fans at concerts and in covers worldwide.
• This win was the group’s first on a major music show, arriving just months after their debut—a remarkably fast ascent for a rookie group, and a clear sign of the wave they were about to ride.
• The song’s concept was inspired by the idea of unexpected encounters, a theme that mirrored the members’ own surprise at their rapid rise from trainees to chart-toppers.