More & More & The Garden Concept

Lore & Background

The Garden Concept draws from Edenic imagery, where TWICE members encounter a forbidden fruit that promises more—more beauty, more power, more desire. But this paradise is no still-life painting; it breathes and shifts between lush, vibrant landscapes and shadowy, thorny thickets, reflecting the internal struggle between innocence and ambition. Each member embodies a facet of temptation: some reach for the fruit with trembling fingers, others turn their backs, and all are transformed by the choice—their costumes whispering their fate through woven ivy or jagged briars.

In Their Own Story

Under a canopy of emerald leaves, the nine figures stood before the tree. Its fruit glowed with a honeyed light, pulsing like a heartbeat. Tzuyu's hand hovered near a branch, her reflection in the fruit's skin showing a crown of thorns—a future she could not yet name. Sana laughed, plucking a berry, and the garden around them rippled—flowers bloomed into serpents, vines coiled into cages. They were not alone; whispers from the leaves spoke of a price for every bite, each syllable a rustle of warning. As the sun set, the garden darkened, and the path back to the gate vanished. They had entered as girls, but the garden demanded they leave as something more—or not leave at all.

Reader's Guide

**What Happens**: The 'More & More' era introduces the Garden as a metaphor for desire and consequence. The music video and choreography show TWICE navigating a surreal paradise, with the forbidden fruit as a central symbol—each member's dance moves tracing the arc of temptation, from hesitant reach to full surrender. **Why It Matters**: This arc marks a thematic shift from pure joy to exploring the costs of wanting more—a prelude to later darker concepts like 'Fancy' and 'Feel Special', where the glittering surface cracks to reveal real stakes. **Turning Points**: 1. The initial encounter with the fruit, symbolizing temptation—a moment of choice that freezes time. 2. The garden's transformation from paradise to labyrinth, reflecting inner conflict as vines snatch at heels and paths loop back on themselves. 3. The ambiguous ending, where the members are changed but not destroyed—a haunting note that lingers long after the song ends. **Connections**: The Garden Concept echoes in later works like 'Alcohol-Free''s idyllic escape and 'The Feels''s pursuit of love, showing TWICE's ongoing dance between innocence and experience. Spoiler: In later seasons, the Garden's symbolism recurs in 'Talk That Talk' as a memory of lost paradise—a whisper of what was once within reach.

Did You Know?

• The Garden Concept was inspired by classical paintings of the Garden of Eden, but TWICE reimagined it as a place of personal growth rather than sin.
• The choreography for 'More & More' includes a 'tree' formation that mimics the central tree of the garden, with members branching out and returning.
• Each member's outfit in the era features a unique floral or thorn motif, reflecting their character's relationship with temptation.
• The music video's garden set was built with real plants and artificial flowers, taking over a week to construct.