TWICE 3rd Concert: This Is For

Lore & Background

By the time TWICE stepped onto the stage for This Is For, the group had already cemented their identity as the quintessential 'feel-good' act of the K-pop landscape. Their first two concerts had established a template of high-energy choreography, playful banter, and visual spectacle. This third outing pushed that template further: the staging leaned into a more narrative, almost cinematic structure, with each song block framed by a thematic visual motif that tied the setlist together as a cohesive journey rather than a simple collection of hits.

The title itself—'This Is For'—carried an intentional, almost confessional weight. It positioned the concert not merely as a performance but as a gift, a direct address to the fans who had carried the group through every milestone. That framing bled into the choreography, the lighting design, and the members' spoken interludes, creating an atmosphere of mutual gratitude that fans still reference as one of the most emotionally resonant concert experiences in TWICE's catalog.

The Japan leg extended that intimacy to a different audience dynamic, with the members weaving in Japanese-language interactions and tailoring certain segments to the local crowd. The result was a tour that felt simultaneously grand and personal, a hallmark of TWICE's ability to make arenas of thousands feel like a shared living room.

In Their Own Story

The house lights dimmed to a deep amber, and the arena fell into that particular silence that only a crowd of thousands can produce when they are all holding their breath at once. On stage, the seven figures stood in a loose semicircle, backlit by a single warm strip of light that turned their silhouettes into something almost mythic. The lead singer's voice came through the monitors first—just a hum, barely more than a breath—and the sound system swallowed it, sent it rippling outward into the dark. Then the beat dropped, the lights exploded into cascading gold and white, and the roar that hit the stage was physical, a wall of sound that made the monitors vibrate. Someone in the front row was crying. Someone in the back was on their shoulders. And on stage, seven people were grinning like they had just been handed the whole world, because in that moment, for that one encore, they had.

Reader's Guide

TWICE 3rd Concert: This Is For (2019) was the group's third full concert tour, running across South Korea and Japan.

The Seoul leg anchored the tour, with performances at a major arena in the capital. The show opened with a high-energy medley of recent singles before moving through a setlist that spanned the group's catalog—early fan favorites, mid-era bangers, and the most recent releases. Choreography was a central pillar, with full-group formations, synchronized formations, and individual spotlight moments that highlighted each member's stage presence.

The Japan leg carried the production to multiple cities, adapting certain segments for the local audience. Members incorporated Japanese-language banter, and the setlist order was subtly rearranged to build toward different emotional peaks for that crowd. The staging retained the tour's signature warm, narrative lighting design.

What made This Is For significant in TWICE's live evolution was its structural ambition. Where earlier concerts had leaned heavily on back-to-back dance tracks, this tour wove in slower, more emotive ballad moments and spoken-word interludes, creating a dynamic arc that moved the audience through joy, tenderness, and euphoria. It set a tonal template that the group would refine in subsequent tours.

Audience interaction was a recurring thread: call-and-response segments, dedicated fan chants, and a closing moment where the members collectively addressed the crowd, reinforcing the 'gift' framing of the tour's title.

Did You Know?

• The tour's title, 'This Is For', was deliberately chosen to frame the entire concert as a personal gift to the fanbase rather than a standard performance, a concept the members referenced in their spoken interludes.
• The staging for this tour introduced a more narrative, block-based structure compared to TWICE's earlier concerts, grouping songs into thematic sections rather than simply alternating tempos.
• The Japan leg featured adapted setlist ordering and additional Japanese-language interactions, reflecting the group's long-standing connection to their Japanese fan community.
• This concert tour came at a point in TWICE's career when they had solidified their identity as a 'feel-good' act, and the production design leaned heavily into warm, celebratory lighting palettes to reinforce that brand.