TT Era & The Halloween Concept

Lore & Background

The TT Era introduced a parallel dimension where the members of Twice transform into Halloween-themed personas, each with distinct supernatural traits. This world is a whimsical carnival of the bizarre, where laughter and fright coexist. The concept draws from classic horror tropes—ghosts, vampires, and witches—but reimagines them through a lens of youthful mischief. The 'TT' itself is a cryptic symbol, representing tears of joy or sorrow, and the choreography's signature hand gesture mimics wiping a tear, becoming a universal fan signal.

In Their Own Story

In a moonlit amusement park, the members of Twice gather for a Halloween celebration that blurs the line between reality and fantasy. Each member discovers a mysterious invitation that leads them through a haunted house filled with mirrors and illusions. As they navigate the eerie attractions, they encounter their own reflections, which taunt and tease, forcing them to confront their hidden fears. The night culminates in a dance under a blood-red moon, where the 'TT' gesture becomes a binding spell, uniting them in a shared, magical experience.

Reader's Guide

The TT Era begins with the release of 'Twicecoaster: Lane 1' and its lead single 'TT', which introduces the Halloween concept through a music video set in a spooky carnival. The era's narrative follows the members as they explore this supernatural world, each encountering a unique challenge. Key turning points include the iconic 'TT' dance break, which became a viral sensation, and the subsequent 'Knock Knock' era, which transitioned to a brighter, spring-themed concept. This arc is crucial for establishing Twice's signature blend of catchy pop and thematic storytelling, and it connects to later eras by setting a precedent for seasonal concepts. (Spoiler: The Halloween theme returns in a more mature form during the 'Feel Special' era, with darker undertones.)

Did You Know?

• The 'TT' hand gesture was inspired by a popular Korean emoticon for crying, which fans adopted as a symbol of emotional connection.
• The music video for 'TT' features a cameo by a real-life ghost hunter, adding to its eerie authenticity.
• The era's choreography includes a segment where members form a human pyramid, symbolizing their unity against fear.
• The Halloween concept was initially met with skepticism by the label, but fan enthusiasm made it a staple of Twice's identity.